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The departing Chief Executive Officer of MTN Ghana, Selorm Adadevoh, has urged Ghanaians to maintain their support for the national football team, the Black Stars, despite recent setbacks in their performance.
In a two-year deal leading up to the 2022 FIFA World Cup, MTN Ghana invested $2 million in sponsorships for the Black Stars.
However, the team faced early exits from both the World Cup and the 2023 Africa Cup of Nations during the group stages, prompting questions about the wisdom of MTN Ghana's financial commitment.
Addressing stakeholders at a farewell engagement, Adadevoh responded to inquiries about the continued sponsorship, emphasizing the importance of steadfast support during challenging periods.
He stated, "When you support a team, you have to support through the good and the bad times. The Black Stars are going through a tough time right now and it's important for us to continue to support so we can rebuild the structures that are required for the Black Stars to [succeed]," he said.
"There's a lot of pride with the Black Stars. When you talk about Ghana, outside of Ghana, there are maybe three or four things people talk about. They talk about the Black Stars, they talk about Kwame Nkrumah, and sometimes Kofi Annan.
"So there are not that many things that consistently, in the last 20 or 30 years, that have repeated themselves in terms of being top of mind about Ghana.
"So there's a lot we need to show the Black Stars to allow them the chance to be the Black Stars that we all expect them to be," he said.
As the Black Stars seek a new coach following the departure of Chris Hughton, who played a role in the team's early exit from AFCON 2023, the focus remains on rebuilding and regaining the team's stature on the international stage.
In a two-year deal leading up to the 2022 FIFA World Cup, MTN Ghana invested $2 million in sponsorships for the Black Stars.
However, the team faced early exits from both the World Cup and the 2023 Africa Cup of Nations during the group stages, prompting questions about the wisdom of MTN Ghana's financial commitment.
Addressing stakeholders at a farewell engagement, Adadevoh responded to inquiries about the continued sponsorship, emphasizing the importance of steadfast support during challenging periods.
He stated, "When you support a team, you have to support through the good and the bad times. The Black Stars are going through a tough time right now and it's important for us to continue to support so we can rebuild the structures that are required for the Black Stars to [succeed]," he said.
"There's a lot of pride with the Black Stars. When you talk about Ghana, outside of Ghana, there are maybe three or four things people talk about. They talk about the Black Stars, they talk about Kwame Nkrumah, and sometimes Kofi Annan.
"So there are not that many things that consistently, in the last 20 or 30 years, that have repeated themselves in terms of being top of mind about Ghana.
"So there's a lot we need to show the Black Stars to allow them the chance to be the Black Stars that we all expect them to be," he said.
As the Black Stars seek a new coach following the departure of Chris Hughton, who played a role in the team's early exit from AFCON 2023, the focus remains on rebuilding and regaining the team's stature on the international stage.